Yesterday — #MartechDay, yay! — we released the world wide 2022 promoting technological know-how landscape, right after having a calendar year off in 2021. It grew a impressive 24% to 9,932 solutions. To make it readable, we basically manufactured it thoroughly interactive at martechmap.com, wherever you can research, filter, zoom, and additional. It’s quite wild.
But regardless of its head-boggling scale, the martech landscape has always been a sidebar to the actual tale of how engineering is transforming promoting. The actually neat stuff for me is how marketers leverage these tools with strategy, talent, and creativeness to attain outstanding outcomes for their firms and their customers.
This is why The Stackies: Internet marketing Tech Stack Awards are my preferred group function in the martech business. Every yr, marketers enter by sharing a one slide that illustrates their martech stack. They generally shout-out to the precise products they use. But the most effective types convey how they imagine about their stack conceptually. How does it in good shape into their organizational running technique? How does it guidance their purchaser journey?
Collectively, they give us some perception into how martech is being utilized.
And, because it is also a enjoyable awards method, several structure their stack slides with a small additional pizzazz. Not essentially appropriate to the stack’s mission, but entertaining to check out.
This yr, 32 corporations despatched in stack illustrations. You can see all of them in the free Condition of Martech 2022 report we launched yesterday — The Stackies start out on site 31. (And if you want to check out the kinds from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each competent entry to a non-earnings. In the earlier, we have donated to companies that boost range and inclusion in martech. This 12 months, presented the awful problem in Ukraine, we’re donating the $3,200 to the Global Rescue Committee.
Each individual calendar year, we also pick out five “winners” for the awards. I put winners in offers because, even though the types we select are great illustrations of martech stacks that have brought some thing specially handy or inventive to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech group as a total wins from this outstanding corpus of actual-planet stack illustrations.
4 Profitable Stacks from 2021, Current for 2022
My gratitude is especially huge for corporations who enter The Stackies many several years in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
4 of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this calendar year with up-to-date slides, and wow, they are very seriously wonderful. They absolutely qualify as profitable entries once again.
On the other hand, we wished to unfold the appreciate a bit to contributors who didn’t just gain last 12 months. So although we didn’t pick out them as winners for 2022, they truly deserve to be recognized as “standing winners” from previous 12 months.
Below they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to contribute to The Stackies! This kind of a great way to support the broader martech local community.
5 Martech Stacks from New Winners in 2022
However, picking out 5 winners among the all the remaining good entries was difficult. These are the kinds we picked, but I strongly persuade you to down load the comprehensive set in the Condition of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to individuals companies to let them know you respect their contributions.
Our 5 picks, in alphabetical order:
Yet again, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so lots of wonderful entries from the AMA, Annum, Cvent, Digital Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Examine them all out.