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It was a hot day, so when the couple finished a morning stint at the beach, they opted for a...

The obvious parts of a brand such as the packaging of a product and the logo of the company are...

Each company or organization has a logo of its own which has its own story to tell. The first thing...

The concept of brand and brand marketing is still the same as it always has been: Get someone to like...

Rebranding may be the most complicated and most risk-prone challenges of a business owner. You take a company or a...

If you do not have an effective and unified branding strategy most of the money you are spending on advertising...

While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the...

The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker...

With the popularity and ease of use of desktop publishing, every employee can and usually creates and designs his/her own...

"What will be my Return on Branding Investment?" "Why should I invest in Branding when I can get same results...